Marketing Planning/Advertising Operations, Rakuten Drone - Incubation Business

Job Description:

Business Overview

Rakuten Group provides more than 70 services in a wide range of fields, including e-commerce, travel, digital content, and other Internet services in Japan and overseas, as well as financial services such as credit cards, banking, securities, electronic money, and smartphone app payments, mobile services such as mobile carrier services, and professional sports. By organically linking these services through a membership system centered on Rakuten members, Rakuten has created a unique “Rakuten ecosystem” that is unlike any other.

*Our Businesses Key Figures
https://global.rakuten.com/corp/careers/services/

Department Overview

Rakuten Drone, one of Rakuten Group's new business, operates a wide range of drone-based businesses. Its core offering is drone building inspection services, and it also conducts inspections of Rakuten Mobile's base stations and solar panels, provides aerial photography and drone show services, runs a drone school where individuals can acquire national licenses, and offers a service connecting drone pilots with job opportunities.
https://drone.rakuten.co.jp/

Position:

Why We Hire

We are seeking a Marketing Specialist to drive the further growth of Rakuten's drone business and the widespread adoption of its drone services.

Organizational Appeal

Rakuten Drone is creating new markets and value in the drone sector. In this launch phase, you can find great satisfaction in developing services with creative ideas and pioneering new markets.

Position Details

We are seeking an individual to manage marketing operations within the Drone Business. This role includes web marketing management.
In the Drone Business Department, you will be responsible for developing and executing marketing strategies for building exterior inspection and drone school programs. This will involve media planning focused on web marketing and managing advertising campaigns to drive customer acquisition.
We expect you to prioritize the customer's perspective, collaborate closely with internal and external stakeholders, and accelerate the growth of each business through effective marketing.

Key responsibilities include
- Developing and managing strategies for web advertising (Meta, Google).
- Operating owned media (primarily social media).
- Handling end-to-end campaign management, from initial consideration to post-campaign review.
- Branding for various services.

Work Environment

Organizational Structur

- Number of Employees: Approximately 60 people (L2: Unmanned Solution Department).
- Age Range: Primarily 20s to 30s.
- New Graduates/Mid-career Hires: Primarily mid-career hires.

Background of mid-career hires

We have many employees who are excelling, including those with　extensive drone experience and others who joined with no prior experience.

Mandatory Qualifications:

- At least 2 years of practical experience in web advertising operations.
- Experience in a series of tasks from campaign planning to review. Also, experience in achieving goals or increasing sales by implementing the PDCA cycle.
- Basic PC skills (Excel, Word, PowerPoint).
- Business-level or advanced Japanese language proficiency.

Desired Qualifications:

- Experience in leading and executing service branding/rebranding initiatives.
- Experience in planning content marketing strategies.
- Experience with SEO measures.
- Interest in the drone industry.
- Knowledge of web analytics.
- Experience working in English.

Other Information:

Additional information on Location

Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Related Pages
- Employee Benefits: https://global.rakuten.com/corp/careers/benefit/

- Employee Conditions: https://global.rakuten.com/corp/careers/information/

- Culture: https://global.rakuten.com/corp/careers/culture/

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